Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

ISBN-10: 0000987212
ISBN-13: 9780000987211
Pages: 248
Language: English
Published: 2010-11-03
Publisher: World Scientific
Authors: Fitzgerald Eugene A, Wankerl Andreas, Schramm Carl

Description

The breakthrough book on innovation is now available as a book summary! Readers can now learn how true innovation really works, how to build a healthy innovation pipeline, and what it means for innovators, investors, corporations, universities and governments in minutes!
Inside Real Innovation is written by distinguished practicing innovators. The book debunks the concept of innovation as a linear process, from research & development to product in the market. They present a simple model for understanding innovation as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation until the right pieces come together.
The title has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization.
Who should read this:
The book is a must-read for anyone with an interest in a strong innovation system:
• Entrepreneurs, technopreneurs, and aspiring entrepreneurs
• Government agencies and policy-makers
• Corporate executives involved in new product development/ innovation
• Individual and corporate investors in tech startups
• Researchers, scientists, engineers and academia\
Some questions addressed:
• How does innovation really work and what are the variables involved?
• How do ideas evolve from concept to commercialization? Can I influence or manage it?
• How long do “good tech ideas” or “new technologies” really take to get to market?
• How can we improve the effectiveness of our innovative research and experiments?
• How can we create our next tech/ innovative breakthrough?
• What should I look out for when investing in a tech startup? When should I enter?
• I have an exciting tech solution that can change the world. What can I do next?
• How can we facilitate creativity and innovations at a national level?
Key concepts covered: fundamental innovation, incremental innovation, innovation pipeline, iterative process, innovation efficiency, strained silicon case study, innovation model, innovation ecosystem, industrial labs, ingredients for innovation, venture-capital funding, research and development, Andreas Wankerl, Carl Schramm, entrepreneurship, Eugene Fitzgerald, innovation ecosystem, Inside Real Innovation, product development, technology, R&D
Resources
Video — Author Prof. Eugene Fitzgerald talks about the process of innovation and introduces Inside Real Innovation. Read more about the authors' interview/article with Inc. and Forbes.
http://www.youtube.com/user/worldscientific#p/u/0/motNYu4eTFw http://www.inc.com/magazine/20101201/mit-eugene-fitzgerald-understanding-innovation.html http://blogs.forbes.com/ciocentral/2011/01/31/why-the-government-needs-to-invest-in-innovation/

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