Retail Management: A Strategic Approach
- ISBN-10
- 0023086416
- ISBN-13
- 9780023086410
- Series
- Retail Management
- Category
- Business & Economics / Industries / Retailing
- Pages
- 679
- Language
- English
- Published
- 1989
- Publisher
- Macmillan
- Authors
- Joel R. Evans, Barry Berman
Description
Featuring cases and boxed extracts about real institutions, this text presents strategic orientation reinforced by flowcharts and and graphics, and coverage of every aspect of running a retail operation, including international retailing. An instructor's manual is available (0-02-308662-9).
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