Marketing
- ISBN-10
- 0023342706
- ISBN-13
- 9780023342707
- Series
- Marketing
- Pages
- 773
- Language
- English
- Published
- 1994
- Publisher
- MacMillan Publishing Company
- Authors
- Joel R. Evans, Barry Berman
Description
Evans and Berman (both Hofstra U.) present the new edition of their standard college-level marketing textbook (first published in 1982). Annotation copyrighted by Book News, Inc., Portland, OR
Get the book
Other editions
Similar books
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth GodinThis is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
The Referral Engine: Teaching Your Business to Market Itself
By John JantschAnd smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.
-
Marketing Made Simple
By Geoff Lancaster, Paul ReynoldsPickton, D, and Broderick, A, Integrated marketing Communications, Chapter 28, (Financial Times – Prentice Hall; Pearson Educational Ltd. 2001). Roncoroni, S, Direct Marketing, Financial Times, 15 April 1986.
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
Marketing For Dummies
By Jeanette Maw McMurtryThis book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...
-
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
By Gini Dietrich, Geoff LivingstonOptimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media.
-
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos GilFrom how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...
-
The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the...
By Nicholas JohnsonThe Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.