Principles of Marketing
- ISBN-10
- 0023347015
- ISBN-13
- 9780023347016
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 521
- Language
- English
- Published
- 1995
- Publisher
- Macmillan College
- Authors
- Joel R. Evans, Barry Berman
Description
Includes appendix, glossary, index. Interactive student study disk.
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