The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management ...
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
Global Marketing Management: A Strategic Perspective
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the ...
Prior to Poland's joining the EU, 25 percent of liquor and 15 percent of cigarettes consumed in Poland were smuggled in from Russia, Belarus, or Ukraine. But patrolling the Polish border was stymied by a lack of money and agents, ...
The American fast food and breakfast chain Dunkin' Donuts was founded by Bill Rosenberg, with its first store in 1950 in Quincy, Massachusetts. It had chosen to launch its trademark chain Dunkin' Donuts in India as part of ...