International Marketing: Planning and Practice
- ISBN-10
- 0024055506
- ISBN-13
- 9780024055507
- Series
- International Marketing
- Category
- Export marketing
- Pages
- 456
- Language
- English
- Published
- 1993-01-01
- Publisher
- Macmillan College
- Authors
- A. Coskun Samli, John S. Hill, Richard Ralph Still
Description
Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect global markets. It also covers financial issues, marketing analysis, and management practices, with cases studies and examples drawn from a variety of multinational firms.
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Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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