The Practice of Public Relations

The Practice of Public Relations
ISBN-10
0024088307
ISBN-13
9780024088307
Series
The Practice of Public Relations
Pages
664
Language
English
Published
1992
Publisher
MacMillan Publishing Company
Author
Fraser P. Seitel

Other editions

Similar books

  • Practice of Public Relations
    By Sam Black

    This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.

  • The Practice of Government Public Relations
    By Mordecai Lee, Grant Neeley, Kendra Stewart

    While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

  • Public Relations: Theory and Practice
    By Jane Johnston

    'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.

  • Pathways to Public Relations: Histories of Practice and Profession
    By Margot Opdycke Lamme, Burton St. John III, Jacquie L'Etang

    This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within ...

  • Public Relations History: Theory, Practice, and Profession
    By Cayce Myers

    This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to ...

  • Social Media and Public Relations: Eight New Practices for the PR Professional
    By Deirdre Breakenridge

    If you want to sit at the social media strategy table, then read this book. Better yet, make sure you share it!

  • The Public Relations Handbook
    By Alison Theaker

    In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given.

  • Public Relations: Concepts, Practice and Critique
    By Jacquie L′Etang

    " - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a ...

  • Public Relations: Competencies and Practice
    By Carolyn Mae Kim

    The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and ...

  • Introducing Public Relations: Theory and Practice
    By Keith Butterick

    Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.