Marketing Essentials
- ISBN-10
- 0028200004
- ISBN-13
- 9780028200002
- Series
- Marketing essentials
- Category
- Business & Economics
- Pages
- 548
- Language
- English
- Published
- 1990-04-01
- Publisher
- Simon & Schuster Books For Young Readers
- Author
- Lois Farese
Description
Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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