Digital Marketing Essentials
Glencoe Marketing Essentials
The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships.
This textbook is a useful companion for the CIM professional marketing qualification.
Marketing Essentials
Saas Marketing Essentials
'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus.
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
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