The Public Relations Writer's Handbook
- ISBN-10
- 0029010527
- ISBN-13
- 9780029010525
- Category
- Business & Economics
- Pages
- 210
- Language
- English
- Published
- 1993-08-02
- Publisher
- Jossey-Bass
- Authors
- Merry Aronson, Don Spetner
Description
A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.
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Other editions
-
- 2010-12-28
- 368 pages
- Ebook
- John Wiley & Sons
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