Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors
ISBN-10
0029253608
ISBN-13
9780029253601
Series
Competitive Strategy
Category
Business & Economics / General
Pages
396
Language
English
Published
1980
Publisher
Free Press
Author
Michael E. Porter

Description

Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.

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