Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
The company gives priority to organizations that enhance conservation of energy and natural resources and environmental education efforts . " “ United Way is supported extensively by the company and its employees through annual ...
A Guide to Finding Business Information at the Library of Congress
Business information is in strong demand by a wide range of library patrons. Academic librarians must meet the needs of undergraduates, graduates, and faculty who require information about businesses for...
Managing Archives and Archival Institutions
This publication is aimed at students and teachers involved in programmes that train professionals for work in radiation oncology. It provides a comprehensive overview of the basic medical physics knowledge...
Black business activity has been sustained in America for almost four centuries. From the marketing and trading activities of African slaves in Colonial America to the rise of 20th-century black...
“It doesn’t matter whether you’re selling Pampers, blue jeans, cars, or credit cards, the Hispanic community is a market you must include in your business plans.”–Chiqui CartagenaIt’s the largest demographic...
Bret Saxon and Elliot Goldman are not the sons of wealthy or famous men. They are not "insiders" of the Hollywood industry or have any political clout. Bret is a...
This comprehensive Dictionary is an important reference tool for all those interested in environmental science and environmental studies. Written in a clear and accessible style, the dictionary includes over three...
NOTE: NO FURTHER DISCOUNT FOR THIS PRINTED PRODUCT--OVERSTOCK SALE -- Significantly reduced list price This book represents a new venture for the U.S. Army Center of Military History: an...