Business Research Methods

Business Research Methods
ISBN-10
0030184320
ISBN-13
9780030184321
Series
Business Research Methods
Category
Business & Economics
Pages
829
Language
English
Published
1997
Publisher
Harcourt Brace College Publishers
Author
William G. Zikmund

Description

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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