This book examines the current state of representative theorizing about communication. In addition to providing a summary of the content of essays and courses in communication theory, it examines critically the conceptualizations, root assumptions, and explanatory power of major accounts of the nature and practice of communication.
This book offers students a comprehensive, theoretical, and practical guide to communication theory.
In a follow-up piece of research, Donahue, Tichenor, and Olien (1975) found that the knowledge gap declines when an issue has a strong local impact and when there is conflict in a community – for example, a community that becomes home ...
This book provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences.
Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.
Steier , Duncan Stanton , and Todd ( 1982 ) studied “ normal ” and “ addict ... members take sides and deal with conflict ) behavior of these families .
There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory ...
An introduction to the theories of information and codes.
This is the first resource to summarize, in one place, the diversity of theory in the communication field.
Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way.
Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business.