Consumer Behavior

Consumer Behavior
ISBN-10
0030229790
ISBN-13
9780030229794
Series
Consumer Behavior
Category
Consumer behavior
Pages
789
Language
English
Published
1990
Publisher
South Western Educational Publishing
Authors
James F. Engel, Roger D. Blackwell, Paul W. Miniard

Description

... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    Also Available with MyMarketingLab(tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

  • Consumer Behavior
    Consumer Behavior
    By Leon G. Schiffman, Joseph Wisenblit

    For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...

  • Consumer Behavior
    Consumer Behavior
    By Solomon

    Consumer Behavior

  • The Psychology of Consumer Behavior
    The Psychology of Consumer Behavior
    By Craig Johnson, Brian Mullen

    |l'lIil'IiI-'l L'l-Hh-I-flrq: [min-q: {TIT'II-'Hhh-I hump! mllhl "rm-1'5 B-clirrllhlnlg Lll-l-l'lj 'l Hull-g Huh] umlrrrI-nn ... U'mu: [Ilulcumzs Hl'l'll'lill'c'l,' £11 mph-nu' Erin-Inn: 2mm. firmly' Fullml nnrnu ad tall-In. .

  • Consumer Behavior
    Consumer Behavior
    By Frank Kardes, Maria Cronley, Thomas Cline

    In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics ...

  • Consumer Behavior For Dummies
    Consumer Behavior For Dummies
    By Laura Lake

    Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior.

  • The Routledge Companion to Consumer Behavior
    The Routledge Companion to Consumer Behavior
    By Michael R. Solomon, Tina M. Lowrey

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic.

  • Essentials of Consumer Behavior
    Essentials of Consumer Behavior
    By Debra L. Stephens

    The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more.

  • Consumer Behavior
    Consumer Behavior
    By Leon G. Schiffman, Leslie Lazar Kanuk

    The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior....