International Marketing
- ISBN-10
- 0030244013
- ISBN-13
- 9780030244018
- Series
- International Marketing
- Category
- Export marketing
- Pages
- 876
- Language
- English
- Published
- 1998
- Publisher
- South Western Educational Publishing
- Authors
- Michael R. Czinkota, Ilkka A. Ronkainen
Description
The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing
Get the book
Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
Similar books
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key...
-
International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...
-
Global Marketing: Contemporary Theory, Practice, and Cases
By Ilan Alon, Eugene Jaffe, Christiane PrangeThe American fast food and breakfast chain Dunkin' Donuts was founded by Bill Rosenberg, with its first store in 1950 in Quincy, Massachusetts. It had chosen to launch its trademark chain Dunkin' Donuts in India as part of ...
-
International Marketing
By John Graham, Philip CateoraCateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
-
International Marketing
By Klaus Backhaus, Joachim Büschken, Markus VoethInternational Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective.
-
International Marketing
By John L. Graham, Philip R. Cateora, Mary C. GillyInternational Marketing
-
The theory and practice of international marketing – B2B
By Aleksander SzymańskiThis is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business.
-
INTERNATIONAL MARKETING ,Fourth Edition
By R., SrinivasanThis well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.
-
International Marketing
By Rakesh Mohan JoshiThe book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.