Contemporary Marketing
- ISBN-10
- 0030286638
- ISBN-13
- 9780030286636
- Series
- Contemporary Marketing
- Category
- Business & Economics
- Language
- English
- Published
- 1989
- Author
- Louis E. Boone
Description
Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
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