Contemporary Marketing: Instructor's Resource Manual

Contemporary Marketing: Instructor's Resource Manual
ISBN-10
0030314062
ISBN-13
9780030314063
Series
Contemporary Marketing
Category
Marketing
Pages
364
Language
English
Published
2001
Authors
Louis E. Boone, David L. Kurtz

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, ...

  • The Essentials of Contemporary Marketing
    The Essentials of Contemporary Marketing
    By Mo Willan

    In alignment with its subject matter, The Handbook of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

  • Contemporary Marketing
    Contemporary Marketing
    By David L. Kurtz, H. F. MacKenzie, Kim Snow

    This book's testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction.

  • Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
    Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
    By Rajagopal

    The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior.

  • Contemporary Marketing
    Contemporary Marketing
    By Louis Boone, David Kurtz

    Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Contemporary Marketing Plus
    By Louis E. Boone, David L. Kurtz

    Contemporary Marketing Plus

  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
    Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
    By Roger J. Baran, Robert J. Galka

    surfers click on ads next to Internet search results and whether they purchase a product or generate a sales lead, said Richard Holden, a product management director. The new features heighten competition for companies, ...

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone

    Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

  • Marketing in Latin America and the Caribbean: Contemporary Case Studies
    Marketing in Latin America and the Caribbean: Contemporary Case Studies
    By Joseann Knight, Barney G. Pacheco, Fabrizio Noboa S.

    Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, ...

  • Handbook of Contemporary Marketing in China: Theories and Practices
    Handbook of Contemporary Marketing in China: Theories and Practices
    By Chenglu Wang

    Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and ...