Sales Management: Teamwork, Leadership, and Technology
- ISBN-10
- 0030319676
- ISBN-13
- 9780030319679
- Series
- Sales Management
- Category
- Business & Economics
- Pages
- 568
- Language
- English
- Published
- 2001-01-01
- Publisher
- South-Western Pub
- Author
- Charles Futrell
Description
The sixth edition of 'Sales Management' was conceived to provide ample materials for students to help them understand the basics of managing an outside sales force. Applicable material is also furnished for students to analyze the cases found at the end of each chapter. The text is a blend of the academic side of our discipline and the real world - with heavy emphasis on the real world. This is truly an applied textbook. The text presents sales management concepts and practices in a straightforward, easy-to-read manner, with enough depth and detail to challenge students to develop a solid understanding of this important aspect of a firm ́s marketing effort.
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