Internet Marketing
- ISBN-10
- 0030321336
- ISBN-13
- 9780030321337
- Series
- Internet Marketing
- Category
- Business & Economics / General
- Pages
- 419
- Language
- English
- Published
- 2001
- Publisher
- Harcourt College Publishers
- Authors
- Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan
Description
This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.
Get the book
Other editions
-
- 2015-12-24
- 86 pages
- Paperback
- Createspace Independent Publishing Platform
Similar books
-
Internet Marketing: An Hour a Day
By Matt BaileyProven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
-
Business-to-business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
By Susan K. JonesUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques.
-
Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast
By Abraham MorrisEven if you are uncomfortable with tech or you are getting started now, this book covers all the basics, providing you with clear, fundamental guidance and essential tips. It's time to make your big dream happen with the help of this book.
-
Internet Marketing, Start-to-finish
By Catherine Juon, Dunrie Allison Greiling, Catherine BuerkleThis book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic ...
-
Strategic Internet Marketing
By Tom VassosSupporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.
-
Internet Marketing: Strategy, Implementation And Practice, 3/E
By Dave ChaffeyInternet Marketing: Strategy, Implementation And Practice, 3/E
-
Internet Marketing: An Hour a Day
By Matt BaileyProven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
-
Conversation Marketing: Internet Marketing Strategies
By Ian LurieFrom design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
-
Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies
By Barry Silverstein101 Internet Businesses You Can Start From Home The e - Business Formula for Success BUY 101 Internet Businesses You Can Start From Home by Susan Sweeney , C.A. e - Business Formula for Success by Susan Sweeney , C.A. 360 pages $ 34.95 ...
-
Internet Marketing Made Easy
By Jo-Anne VandermeulenConquer All obstacles – Marketing tips for Writers 3. Jo-Anne Vandermeulen – Journey to Publication I make sure I have listed each site on the sidebar of each of my sites. this links them all together. the traffic will flow from one to ...