Business Marketing Management: A Strategic View of Industrial and Organizational Markets
- ISBN-10
- 0030541670
- ISBN-13
- 9780030541674
- Series
- Business Marketing Management
- Category
- Business & Economics / Industrial Management
- Pages
- 749
- Language
- English
- Published
- 1992
- Publisher
- Dryden Press
- Authors
- Thomas W. Speh, Michael D. Hutt
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