Persuasive Communication
- ISBN-10
- 0030553520
- ISBN-13
- 9780030553523
- Series
- Persuasive Communication
- Category
- Business & Economics / General
- Pages
- 406
- Language
- English
- Published
- 1994
- Publisher
- Harcourt Brace College Publishers
- Authors
- Michael J. Cody, Erwin Paul Bettinghaus
Description
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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