Applied Marketing Research
Coffey, A. and Atkinson, P., Making Sense of Qualitative Data (Thousand Oaks, CA: Sage, 1996), 26. 15. Rubin, H.J. and Rubin, I.S., Qualitative Interviewing: The Art of Hearing Data (Thousand Oaks, CA: Sage, 1995), 238. 16.
Applied Marketing Research for Data-based Marketing Decisions
This package features coverage of design, data entry, basic statistical analysis, and data display facilities. There is emphasis on qualitative research, and the international and ethic aspects of marketing research.
Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: diagnose and direct research ...
The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved.
As a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...
This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies.
Marketing Research: An Applied Approach
Marketing Research: An Applied Approach