Managing Public Relations
- ISBN-10
- 0030583373
- ISBN-13
- 9780030583377
- Category
- Business & Economics
- Pages
- 550
- Language
- English
- Published
- 1984-01-01
- Publisher
- Wadsworth Publishing Company
- Authors
- James E. Grunig, Todd Hunt
Description
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
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Other editions
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- 2023-03-02
- 393 pages
- Ebook
- Taylor & Francis
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