Consumer Behavior

Consumer Behavior
ISBN-10
0030692105
ISBN-13
9780030692109
Series
Consumer Behavior
Pages
652
Language
English
Published
1968
Authors
James F. Engel, Roger D. Blackwell, David T. Kollat

Description

As Freedman has concluded : Since the point at which the latitude of rejection is reached is the point of maximum change , and since this point should be more moderate for high than for low - involvement conditions , maximum change ...

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