Advertising: Its Role in Modern Marketing
- ISBN-10
- 0030767520
- ISBN-13
- 9780030767524
- Series
- Advertising
- Pages
- 617
- Language
- English
- Published
- 1994
- Publisher
- Dryden Press
- Author
- Dean M. Krugman
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Other editions
-
- 2021-08-01
- 456 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2019-10-25
- 584 pages
- Paperback
- McGraw-Hill Education Australia