First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.
Research in Consumer Behavior
Meyer-Waarden, L. 232, 240 Michon, R. 239 Mick, D.G. 37 Milgram, S. 238 Miller, F. 253^1 Milliman, R.E. 236-7 Mitchell, A.A. 66 Mittal, V 169-70, 259 Mizerski, R.W 259, 270 Moldovan, S.E. 276 Monroe, K.B. 194, 197, 202 Moore, WL.
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current ...
Moreover, relationships are not static, but they rather evolve and change over a series of interactions (Fournier, 1998). one stream of research characterizes brand relationships by feelings such as love and passion, intimacy, ...
Some researchers (e.g. Oliver, 1980, 1981; Swan and Trawick, 1981) have emphasized the role of expectations, while others (e.g. Churchill and Surprenant, 1982; LaTour and Peat, 1979; Tse and Wilton, 1988) have given attention to ...
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Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates ...
Voices within ACR and scholarship within the Journal of Consumer Research began to call for a rebirth of research on well-being and the ethics of consumption (see, e.g., Adkins & Ozanne, 2005b; Bazerman, 2001; Bernthal, Crockett, ...