This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior.
Cases in Consumer Behavior
Instructor's Manual: Cases in Consumer Behavior
Contemporary Cases in Consumer Behavior
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other...
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are...
This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of ...
Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.This book would be quite useful and will meet the requirements ...
Bullet Machisma 500 targets young bikers . The brand does not advertise as aggressively like other brands in the market . Being a niche brand with a macho image , the strategy encourages word of mouth ( buzz ) .
This great value multipack contains Bamossy: Consumer Behaviour Euro Edition (027365182x) and McEnally: Cases in Consumer Behaviour Vol 1 (0130665584).