Consumer Behaviour

ISBN-10
0030970881
ISBN-13
9780030970887
Series
Consumer Behaviour
Category
Consumer behavior
Pages
846
Language
English
Published
1992
Authors
James F. Engel, Roger D. Blackwell, Paul W. Miniard

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Consumer Behaviour
    Consumer Behaviour
    By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

    The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

  • Consumer Behaviour
    Consumer Behaviour
    By M. Khan

    One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...

  • Consumer Behaviour: SAGE Publications
    Consumer Behaviour: SAGE Publications
    By Jim Blythe

    What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!

  • Consumer Behaviour
    Consumer Behaviour
    By Jim Blythe, Zubin Sethna

    New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand ...

  • Consumer Behaviour
    Consumer Behaviour
    By Isabelle Szmigin, Maria Piacentini

    A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research.

  • Sport Consumer Behaviour: Marketing Strategies
    Sport Consumer Behaviour: Marketing Strategies
    By Daniel C. Funk, Heath McDonald

    This book offers a complete introduction to consumer behaviour in sport and events, combining theory, research and practical guidance to enable students and industry professionals to become more effective practitioners.

  • Consumer Behaviour and Analytics
    Consumer Behaviour and Analytics
    By Andrew Smith

    This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain.

  • Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
    Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
    By Gordon Foxall

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour.

  • Young Consumer Behaviour: A Research Companion
    Young Consumer Behaviour: A Research Companion
    By Ayantunji Gbadamosi

    The book focusses on exploring the behaviour of young consumers as individuals and societal members.