Global Marketing: Perspectives and Cases
- ISBN-10
- 0030981077
- ISBN-13
- 9780030981074
- Series
- Global Marketing
- Category
- Business & Economics
- Pages
- 582
- Language
- English
- Published
- 1994
- Publisher
- HarperCollins Publishers
- Authors
- Roger D. Blackwell, Salah S. Hassan
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