Basic Marketing Research

ISBN-10: 0030983673
ISBN-13: 9780030983672
Series: Basic Marketing Research
Category: Dataindsamling
Pages: 863
Language: English
Published: 1996
Publisher: Harcourt College Pub
Author: Gilbert A. Churchill

Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.