A tray liner used when McDonald's restaurants in Yugoslavia reopened on April 17 - also the date of the Belgrade marathon . The Cyrillic lettering at the top left reads : " Mac is the biggest natural source of energy .
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
The check was delivered by Oracle's man to the state's e - government director , a proponent of Oracle getting the deal . ... His . thing and didn't involve buying more licenses , says Bill Langlois , a state acquisitions specialist ...
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct...
Basic Marketing: Principles and Practice
Basic Marketing: A Managerial Approach
This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral ...
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more ...