Foundations of Marketing
- ISBN-10
- 0039215628
- ISBN-13
- 9780039215620
- Series
- Foundations of Marketing
- Category
- Marketing
- Pages
- 814
- Language
- English
- Published
- 1982
- Authors
- Louis E. Boone, David L. Kurtz, M. Dale Beckman
Description
Buyers are usually unable to - Figure 12-3 Marketing Expenditures as a Percentage of Gross Sales. 7Sidney P. Feldman and Merline C. Spencer , “ The Effect of Personal Influence in the Selection of Consumer Services , ” in Peter ...
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