Marketing Masters: Lessons in the Art of Marketing from Those who Do it Best
- ISBN-10
- 0060158689
- ISBN-13
- 9780060158682
- Series
- Marketing Masters
- Category
- Business & Economics
- Pages
- 216
- Language
- English
- Published
- 1988
- Publisher
- HarperCollins
- Author
- Paul B. Brown
Description
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends
Get the book
Other editions
-
- 1998-04-15
- 288 pages
- Paperback
- Wiley
-
- 1993
- 264 pages
- Paperback
- HarperCollins Publishers
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