Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
- ISBN-10
- 0060517123
- ISBN-13
- 9780060517120
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2002
- Publisher
- HarperBusiness
- Author
- Geoffrey A. Moore
Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Other editions
-
- 2009-03-17
- 256 pages
- Ebook
- Harper Collins
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