Predictably Irrational: The Hidden Forces That Shape Our Decisions
- ISBN-10
- 006135323X
- ISBN-13
- 9780061353239
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2008-02
- Publisher
- Harper Collins
- Author
- Dan Ariely
Description
An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. 150,000 first printing.
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Other editions
-
- 2009
- 308 pages
- Paperback
- HarperCollins UK
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