Mavericks at Work: Why the Most Original Minds in Business Win

Mavericks at Work: Why the Most Original Minds in Business Win
ISBN-10
0061842575
ISBN-13
9780061842573
Series
Mavericks at Work
Category
Business & Economics
Pages
336
Language
English
Published
2009-03-17
Publisher
Harper Collins
Authors
William C. Taylor, Polly G. LaBarre

Description

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

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