Taken for a Ride: Cars, Crisis, And A Company Once Called

Taken for a Ride: Cars, Crisis, And A Company Once Called
ISBN-10
0061877808
ISBN-13
9780061877803
Series
Taken for a ride
Category
Business & Economics
Pages
432
Language
English
Published
2009-10-13
Publisher
Harper Collins
Authors
Bill Vlasic, Bradley A. Stertz

Description

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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