Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
ISBN-10
0061905402
ISBN-13
9780061905407
Category
Business & Economics
Pages
336
Language
English
Published
2009-09-08
Publisher
Harper Collins
Authors
Michael J. Silverstein, John Butman, Kate Sayre

Description

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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