The Collins College Outline for Introduction to Business provides students with a detailed overview of the basic business studies curriculum. This guide covers business foundations, the global economy, company structure and formation, personnel and production management, labor-management relations, marketing concepts and logistics, statistical analysis, financial strategies, careers in business, and much more. Completely revised and updated by Dr. H. James Williams, Introduction to Business includes practical "test yourself" sections with answers and complete explanations at the end of each chapter. Also included are bibliographies for further reading, as well as charts, graphs, and illustrations. The Collins College Outlines are a completely revised, in-depth series of study guides for all areas of study, including the Humanities, Social Sciences, Mathematics, Science, Language, History, and Business. Featuring the most up-to-date information, each book is written by a seasoned professor in the field and focuses on a simplified and general overview of the subject for college students and, where appropriate, Advanced Placement students. Each Collins College Outline is fully integrated with the major curriculum for its subject and is a perfect supplement for any standard textbook.
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses.
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.
This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.
In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing.
The most comprehensive introductory high school business book on the market!
UNDERSTANDING BUSINESS: The Core
Introduction to Business: The Economy and You
The text delivers succinct coverage of core business law topics, emphasizes the business applications of chapter concepts, and includes summarized cases to illustrate the point of law.