Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice
ISBN-10
0062565230
ISBN-13
9780062565235
Category
Business & Economics
Pages
352
Language
English
Published
2016-10-04
Publisher
HarperBusiness
Authors
Clayton M. Christensen, Taddy Hall, Karen Dillon

Description

This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory, why it’s predictive, and, most important, how to use it to improve innovation in the real world.

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