Internet Exercises for Use with Advertising and Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 0070122911
- ISBN-13
- 9780070122918
- Category
- Business & Economics
- Pages
- 137
- Language
- English
- Published
- 1997-12
- Publisher
- McGraw-Hill College
- Authors
- Michael A. Belch, Belch, Joshua Pincus
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