Electronic Media: An Introduction
- ISBN-10
- 0070169004
- ISBN-13
- 9780070169005
- Series
- Electronic Media
- Category
- Broadcasting
- Pages
- 544
- Language
- English
- Published
- 2009-12
- Authors
- Edward J. Fink, Lynne Schafer Gross
Description
This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms. The new 10th Edition features thoughtful revisions and includes moving the internet material to the front of the book, expanding the chapter that deals with Careers in Electronic Media, and placing greater emphasis on Promotion by giving it its own section in the Audience chapter.
Get the book
Other editions
Similar books
-
The Annotated Ordinances of Hong Kong: Guang Bo Tiao Li (di 562 Zhang). Broadcasting Ordinance (Cap 562)
By Laura Brown, Hong Kong, Kenneth LiangThe Annotated Ordinances of Hong Kong: Guang Bo Tiao Li (di 562 Zhang). Broadcasting Ordinance (Cap 562)
-
Consenting Children?: The Use of Children in Non-fiction Television Programmes ; a Study Into the Use of Children on Television...
By Máire Messenger Davies, Nick MosdellConsenting Children?: The Use of Children in Non-fiction Television Programmes ; a Study Into the Use of Children on Television...
-
Telecommunications: An Introduction to Electronic Media
By Lynne S. GrossSpecific references to drama include : Linda S. Lichter and S. Robert Lichter , Prime Time Crime : Criminals and Law Enforcers in TV Entertainment ( Washington , D.C .: Media Institute , 1983 ) ; Richard Levinson and William Link ...
-
Electronic Broadcast Media in Singapore and the Region
By Pieter Aquilia, John E. KeshishoglouThe book offers a comprehensive view of the ever changing electronic media scene.
-
The Emergence of Broadcasting in Britain
By Brian HennessyIn September, the 'International Radio Exhibition' opened at Central Hall, Westminster. It was supported by over 40 British and Foreign manufacturers. But it was little more than a warm-up for the major exhibition held at the end of the ...
-
Electronic Media: Then, Now, and Later
By Norman J. Medoff, Barbara K. KayeThe green' glowing dial tells you 1111-": your station is perfectly tuned. ... Metal 'l'ubcs: the G15 Sentry Box': (#42 slabllllltd Dynamic Shakers: G E Sliding-rule Tum; SDI-ll: G-E "\F-duuhlel" All'wnvc Mll'fllll- l'ocuud Tom is ...
-
Broadcasting in America: A Survey of Electronic Media
By Bruce Sterling, Sydney W. HeadB. God . C. themselves . D. other human beings . 8. Mr. Biggott watches All in the Family in syndication every day and enjoys Archie Bunker's tirades against groups of people Archie dislikes . The producer of the series intended to ...
-
Dance, Media-entertainment, and Popular Performance in South East Africa
By David KerrMwansa , Dickson ( 1984 ) An Exploration of Zambian Playwrights , Themes and Prospects , in : Mwansa , Dickson ( ed . ) , Zambian Performing Arts : Current Issues , Policies and Directions , Lusaka : Centre for Continuing Education ...
-
Feminine Frequencies: Gender, German Radio, and the Public Sphere, 1923-1945
By Kate LaceyHamburg : Hoffmann . Winkler , Heinrich A. 1984. Von der Revolution zur Stabilisierung : Arbeiter und Arbeiterbewegung in der Weimarer Republik 1918 bis 1924. Bonn : Dietz . 1985. Der Schein der Normalität .
-
Statutory Supplement to Regulation of the Electronic Mass Media: Law and Policy for Radio, Television, Cable and the New Video...
By Michael BoteinA Bell operating company affiliate required by this section may not market or sell telephone exchange services provided by the Bell operating company unless that company permits other entities offering the same or similar service to ...