The Dynamics of Mass Communication
- ISBN-10
- 0070179964
- ISBN-13
- 9780070179967
- Category
- Social Science
- Pages
- 636
- Language
- English
- Published
- 1996
- Publisher
- McGraw-Hill Humanities, Social Sciences & World Languages
- Author
- Joseph R. Dominick
Description
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
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