Quantitative Analysis for Marketing Management
- ISBN-10
- 0070346054
- ISBN-13
- 9780070346055
- Pages
- 574
- Language
- English
- Published
- 1967
- Publisher
- Mcgraw-hill
- Author
- William Richard King
Description
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
