This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.
Edward W. Knappman V. Pres . Mktg .: Martin Greenwald Mng . Ed .: Steve Orlofsky Dir . Mail Mgr .: Linda Parise Conducts business : U.S. Employees : 55 Weekly news summary and digest ; publish reference books and trade books .
FROM THE DESK OF BOB NELSON Author , 1001 Ways to Reward Employees Dear Colleague : How many employee incentive programs have you tried over the years ? How many of those approaches really worked to fire up your employees and achieve ...
In this snowball bank , there is a giant strongroom , with plenty of cash available , now let me be your introducer to open an account with this snow - ball bank . Here's how you begin . Open a snowball bank account with a dollar to ...
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Although small retailers and traditional sole proprietorships still numerically predominate, large-scale businesses, ... Most retail establishments are open from 1 0:00 AM to 8:00 PM and banks are open from 9:00 AM to 1 :30 PM, ...
Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.
波浪行銷: 想大賣先學會興風作浪,用虛實整合的直效手法,讓廣大群眾幫你一起做生意
McGraw-Hill公司授权出版
本书以信息技术为背景,全面探讨信息时代如何计划、组织和开展直销活动,强调将新技术、新理念和新媒介与现有的直销战略与框架相整合。
Recall how Ed Mayer and scores of other individuals , clubs , agencies , and companies have joined in the education effort . The activities of the Foundation are only part of the story . They concentrate almost entirely on the ...