Marketing Warfare
- ISBN-10
- 0070527261
- ISBN-13
- 9780070527263
- Category
- Business & Economics
- Pages
- 226
- Language
- English
- Published
- 1997-11-22
- Publisher
- McGraw-Hill Education
- Authors
- Al Ries, Jack Trout
Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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