International Business: A Strategic Management Approach

ISBN-10
007054915X
ISBN-13
9780070549159
Series
International Business
Category
Business & Economics
Pages
630
Language
English
Published
1995
Publisher
McGraw-Hill College
Authors
Alan M. Rugman, Richard M. Hodgetts

Description

Features of the second edition: unique triad approach, which provides a unifying framework to an otherwise broad and complex subject; fully updated tables and figures; up to 40 new cases; websites of all MNEs and international organizations, which have been added to the index; expanded coverage of China and emerging economies; new material on resource-based theories -- capabilities and core competencies.

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