International Marketing: Text and Cases

International Marketing: Text and Cases
ISBN-10
0070635889
ISBN-13
9780070635883
Series
International Marketing
Category
Export marketing
Pages
379
Language
English
Published
2008
Publisher
Tata McGraw-Hill Education
Author
Justin Paul

Description

INTERNATIONAL EXPANSION OF HARLEY DAVIDSON ( HD ) A key part of Harley - Davidson's growth strategy is expanding its sales outside of the US . H - D realised that if its growth is to continue , Europe will have to play a significant ...

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • International Marketing
    International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...

  • International Marketing
    International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key...

  • International Marketing
    International Marketing
    By John Graham, Philip Cateora

    Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

  • International Marketing: Strategy development and implementation
    International Marketing: Strategy development and implementation
    By Carl Arthur Solberg

    “When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...

  • International Marketing
    By John L. Graham, Philip R. Cateora, Mary C. Gilly

    International Marketing

  • International Marketing
    International Marketing
    By Klaus Backhaus, Joachim Büschken, Markus Voeth

    International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective.

  • The theory and practice of international marketing – B2B
    The theory and practice of international marketing – B2B
    By Aleksander Szymański

    This is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business.

  • Global Marketing: Practical Insights and International Analysis
    Global Marketing: Practical Insights and International Analysis
    By Carlyle Farrell

    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...

  • International Marketing
    International Marketing
    By Rakesh Mohan Joshi

    The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.

  • International Marketing
    International Marketing
    By Jennifer Park

    This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.