The second edition of International Marketing includes greater coverage of digital marketing, social and interactive marketing.For example, Sri Lankan farmers connecting to markets via mobile phones, Indonesia and intellectual property rights violations and how high fashion is harnessing the internet to become more accessible. It also benefits from increased focus on ethics and sustainability as well as more content relating to emerging markets as a direct result of market feedback.In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important.This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context.
The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
International Marketing: Analysis And Strategy 3Rd Ed.
The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
International Marketing Strategy: Analysis, Development, and Implementation
This is the first-ever book about product and country images.
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
This is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business.